We help direct-to-consumer brands acquire customers on Meta and TikTok with a steady engine of creative testing, smart retargeting and tracking you can trust.
On today's ad platforms, the ad itself decides who sees it. So we treat creative as the main lever: new concepts every week, fast reads on what's working, and budget that follows the winners.
Our rule is simple: never lose money. We agree on your target numbers up front and manage to them every week.
Revenue returned for every ad dollar, tracked by campaign and creative.
What it costs to acquire a new customer, compared against their value.
Growth from people who have never bought from you before.
Total revenue divided by total ad spend, to see the whole picture.
A beauty brand needed new customers without overspending. Running Meta, TikTok and Search together, its new-customer campaigns reached 1.9x ROAS while customer acquisition cost fell 20%.
Industry benchmark: the median Meta ROAS for beauty brands is 1.54x, and that includes retargeting (Triple Whale).
See more of our work →