A sample of what we've delivered for lead-generation and DTC ecommerce clients. Some client names are withheld at their request.
Challenge: leads were costing $20 each.
What we did: ran lead generation across Meta, TikTok and Search.
Result: cost per lead fell to $15 within 90 days, a 25% drop.
Industry benchmark: home services leads from Meta ads average $42.95 (WordStream).
What we did: ran lead generation across social, search and native channels.
Result: a consistent 500 qualified leads per month.
Our lead forms convert at about 9.85%, against an 8.54% industry average for Meta lead campaigns (WordStream).
Challenge: win new customers without overspending.
What we did: ran Meta, TikTok and Search together, focused on new-customer campaigns.
Result: 1.9x ROAS on new-customer campaigns and a 20% lower customer acquisition cost.
Industry benchmark: the median Meta ROAS for beauty brands is 1.54x, and that includes retargeting (Triple Whale).
Meta lead campaigns. Industry figures from WordStream, April 2025 to June 2026.
| Metric | Adperformant | Industry average |
|---|---|---|
| Click-through rate | 3.0% | 2.70% |
| Cost per click | $1.25 | $1.80 |
| Lead conversion rate | 9.85% | 8.54% |
| Cost per lead | ~10% lower | $27.39 |